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Dr. Manfred Brauchle
Professor of Marketing - SMC University
Dr. Manfred Brauchle studied business administration, marketing, and applied economics at the universities of Notre Dame (Indiana), Innsbruck (Austria) and Chicago (Illinois). Before entering academia, he was General Manager of the US based Gillette Company in Puerto Rico and the Dominican Republic, and successfully founded the Manfredo Brauchle S.A. in Santiago, Chile.
In 1977 he was appointed Professor of Marketing at the Catholic University of Chile in Santiago and taught at other universities in Chile and the United States. In 2000 Brauchle was not only named Professor of Strategic Management and Global Marketing Management, but he also became Director of the Business School at Universidad Major, one of the largest private universities in Chile which runs several innovative, international MBA Programs. He also serves as Visiting Professor at the Business School for Finance and Management (HfB) in Frankfurt/Main and at the Henley Management College in England.
Academic Positions
- Professor of Marketing, SMC University
- Professor, Universidad Mayor, Chile;
- Professor, University of Norte Dame, USA;Professor, Universidad Alberto Hurtado, Chile
Non-academic Positions:
- Director, Facultad de Ciencias Economicas y Empresariales, Universidad Mayor, Chile;
- President, Manfredo Bräuchle S.A., Santiago;General Manager, The Gillette Company, Santo Domingo
Main Academic Interests:
- Marketing
- Corporate Strategy
- Sales Management
- Market Theory
Honors and Awards:
Among other national distinctions, he was appointed member of foreign exchange programs at the university of Notre Dame.
Selected and Recent Publications:
- "Valuation strategy of fixed assets in the sale of a working company"
- "The industrial consumer: Towards a new methodology to cope with the complex sale""Renovacion Estrategica para una Facultad de Administracion de Empresas""The strategic focus of a merger: The Falabella-Sodimac Case""Auditoria y analisis de maercado para un producto culturalmente sensible: El caso de Brasil"
