Eng. Gabriela Sirkis, MBA

Prof. of Intl. Marketing Magmt - SMC University
Prof. of Consumer Behavior & Market Research - Universidad del CEMA
Prof. of Consumer Behavior & Market Research – Universidad de Buenos Aires

 

 

 

 

 

Born in Buenos Aires, Argentina. Gabriela Sirkis lived in Brazil several years during her youth. In 1988 she won a IAESTE fellowship for work in France. She developed her corporate career in the marketing departments of IBM, Bunge & Born and Cadbury.  Now she is a consolidated consultant in marketing & market research.


Academic Credentials

 

• Doctor of Business Administration, candidate, Universidad del CEMA
• Consumer Behavior & Market Research  Program, Universidad de Buenos Aires , Argentina
• MBA, Universidad Católica Argentina,  Argentina
• Electronic Engineer , Universidad de Buenos Aires , Argentina

Academic Positions

• Professor of International Marketing Management - SMC University
• Professor of Consumer Behavior & Market Research - Universidad del CEMA
• Professor of Consumer Behavior & Market Research – Universidad de Buenos Aires
• Professor of Marketing – Universidad Escuela Argentina de Negocios
• Professor of Entrepreneurship Marketing – Universidad Escuela Argentina de Negocios
• Professor of Market Research – Universidad Escuela Argentina de Negocios

Main Academic Interests

• Marketing
• Consumer Behavior
• Global Marketing
• Market Research
• Entrepreneurship
• E-marketing & strategic marketing
• Product & brand management

Scientific Journals & Scholarly Periodicals

• “Segmentación en la era de la globalización ¿cómo encontrar un nuevo segmento de mercado?” – Temas de Management, UCEMA Academic Journal. July 2010.
• “Mitos y verdades de las estrategias de marketing en las PyMEs” – Temas de Management, UCEMA Academic Journal. Volume VIII de July 2009.
• “Del marketing tradicional al marketing directo” - Temas de Management, UCEMA Academic Journal, Volume VI de July 2008.