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Julie Beardsell
Doctorate of Business Administration
Amsterdam, The Netherlands
Doctor of Business Administration Candidate - SMC
Master of Philosophy - Newcastle/Northumbria University, U.K.
Teacher Certificate in Education - Portsmouth University, U.K.
Industry Background
I began my professional career in 1986 as a graduate trainee in advertising and public relations, gaining journalistic and publishing skills through contact with local and national media in London and went on to be appointed trade marketing manager at a UK-wide cash and carry wholesaler responsible for trade public relations and marketing of a wide range of branded and own label FMCG products to the retail and catering business sectors. In 1993 I made a career switch into education, combining a master’s research degree, with teaching and department management responsibility for business studies and economics.
In 1998 I moved to The Netherlands, where I joined a global IT services company, Origin, reporting to the VP of corporate communications with responsibility for global internal communications projects. Following the acquisition of Origin by Atos, in around 2000, I was appointed senior business consultant responsible for various activities including:- A three-year multi-million global program to design and implement the future, SOx compliant, EDM architecture for ING Bank’s Wholesale Shared Service Center.
- An outsourced service provisioning program to implement a procurement catalogue management service for various clients simultaneously, including Akzo Nobel Corporate.
- Strategic alliance relations with enterprise content management partners and initiatives to determine consortium alliance strategy together with industry analysts.
From 2005 to 2008, I worked on a number of international sales projects to create tailored client proposals in large (+€20 million) strategic international outsourcing opportunities, in a senior account management role executing a large multi-sourcing contract in the Financial Services sector, for which my colleagues and I received the Atos Origin Sales Team of the Year Award (2007) and the Atos Origin Best Client Performance Award (2007). In 2008, I was appointed by Logica to lead large outsourcing services engagements. I’m especially interested in business process outsourcing of Finance & Accounting solutions and the financial services market sector.
Personal Vision
My personal vision is to turn Maslow’s pyramid upside down. The biggest block gets the focus; we can then strive together to solve some of the world’s challenges and get a closer view of the pyramid’s top.
Personal Interest
Since beginning the doctorate program at SMC University, I’ve been interested in thought leadership. I also enjoy going to the opera, ballet and improving my ear for classical piano. I enjoy the atmosphere created by a live jazz session on a Sunday afternoon. I play the guitar. I like fine wine, hiking and exploring places of natural beauty with my family. I’m learning to play tennis and I practice yoga.
