Wes Zaboschuk

Doctorate of Business Administration
Alberta, Canada Wes Zaboschuk, Edmonton, Canada
Doctor of Business Administration Candidate, SMC University
Master of Education, Leadership in Technology, University of Alberta
Bachelor of Commerce, Marketing Major, University of Alberta

Industry Background
Wes Zaboschuk is the Associate Chair in the Marketing program for the JR Shaw School of Business at the Northern Alberta Institute of Technology. Before coming to NAIT, Wes worked as a sales executive for the Canadian operations of many multi-national companies including McGraw-Hill, John Wiley & Sons, Marks and Spencer, BTI International, and Coca-Cola.  Wes highlights his experience in the publishing industry as defining his career path.

After a short stint at Coca-Cola, Wes went on to become a specialist of business curriculum as an Integrated-Learning Sales Specialist for McGraw-Hill Ryerson. With the advent of newer technologies available to faculty, Wes became a leader in providing digital solutions to faculty of post-secondary institutions in Northern Alberta and Vancouver Island.  Since Wes’ inception at NAIT in 2002, he has been involved in course development in the sales related area.  Wes has developed DRIVE Sales Training which is a required course for all students in the Marketing program at NAIT. Drive Sales Training includes a probing simulation and web based content which Wes pioneered and developed with other faculty, multimedia designers and an external software developer.  Wes is also the current test-bank author for the leading Marketing textbook in Canada.

Personal Vision
I would like to work with industry in fine-tuning DRIVE SALES Training.  In order to do this, I would like to get primary data on business usage of technology tools used for sales training. DRIVE is a verb as well as a noun.  With a career in sales, one must be able to steer customers into areas that will help them in their everyday business.  A sales representative must also have “drive” in order to succeed in any sales career.  Whether DRIVE Sales Training becomes the catalyst for a thesis on sales training or not, my personal vision is to improve the perception of the sales function both in the academic and business world.

Interests
I enjoy playing ice hockey and watching sports including football, hockey and golf. I also do enjoy retrieving with my Labrador-Rottweiler dog.  I do have an interest in the latest technological innovations and am a Windows Media Center buff.