Dr Manfred Brauchle
Professor of Marketing – SMC University
- Doctor(c), Applied Economics, Universidad Rey Juan Carlos
- MBA, Business, The University of Chicago
- BBA Business Administration, University of Notre Dame
Dr Manfred Brauchle studied business administration, marketing, and applied economics at the universities of Notre Dame (Indiana), Innsbruck (Austria) and Chicago (Illinois). Before entering academia, he was General Manager of the US based Gillette Company in Puerto Rico and the Dominican Republic, and successfully founded the Manfredo Brauchle S.A. in Santiago, Chile.
In 1977 he was appointed Professor of Marketing at the Catholic University of Chile in Santiago and taught at other universities in Chile and the United States. In 2000 Brauchle was not only named Professor of Strategic Management and Global Marketing Management, but he also became Director of the Business School at Universidad Major, one of the largest private universities in Chile which runs several innovative, international MBA Programs. He also serves as Visiting Professor at the Business School for Finance and Management (HfB) in Frankfurt/Main and at the Henley Management College in England.