Eng. Gabriela Sirkis, MBA

Professor of Intl. Marketing Management – SMC University

Academic Credentials

  • Doctor of Business Administration, candidate, Universidad del CEMA
  • Consumer Behavior & Market Research Program, Universidad de Buenos Aires , Argentina
  • MBA, Universidad Católica Argentina, Argentina
  • Electronic Engineer , Universidad de Buenos Aires , Argentina

Born in Buenos Aires, Argentina. Gabriela Sirkis lived in Brazil several years during her youth. In 1988 she won a IAESTE fellowship for work in France. She developed her corporate career in the marketing departments of IBM, Bunge & Born and Cadbury. Now she is a consolidated consultant in marketing & market research.

Academic Positions

  • Professor of International Marketing Management – SMC University
  • Professor of Consumer Behavior & Market Research – Universidad del CEMA
  • Professor of Consumer Behavior & Market Research – Universidad de Buenos Aires
  • Professor of Marketing – Universidad Escuela Argentina de Negocios
  • Professor of Entrepreneurship Marketing – Universidad Escuela Argentina de Negocios
  • Professor of Market Research – Universidad Escuela Argentina de Negocios

Main Academic Interests

  • Marketing
  • Consumer Behavior
  • Global Marketing
  • Market Research
  • Entrepreneurship
  • E-marketing & strategic marketing
  • Product & brand management
  • Segmentación en la era de la globalización ¿cómo encontrar un nuevo segmento de mercado? – Temas de Management, UCEMA Academic Journal. July 2010.
  • Mitos y verdades de las estrategias de marketing en las PyMEs – Temas de Management, UCEMA Academic Journal. Volume VIII de July 2009.
  • Del marketing tradicional al marketing directo – Temas de Management, UCEMA Academic Journal, Volume VI de July 2008.