Eng. Gabriela Sirkis, MBA
Professor of Intl. Marketing Management – SMC University
Academic Credentials
- Doctor of Business Administration, candidate, Universidad del CEMA
- Consumer Behavior & Market Research Program, Universidad de Buenos Aires , Argentina
- MBA, Universidad Católica Argentina, Argentina
- Electronic Engineer , Universidad de Buenos Aires , Argentina

Born in Buenos Aires, Argentina. Gabriela Sirkis lived in Brazil several years during her youth. In 1988 she won a IAESTE fellowship for work in France. She developed her corporate career in the marketing departments of IBM, Bunge & Born and Cadbury. Now she is a consolidated consultant in marketing & market research.
Academic Positions
- Professor of International Marketing Management – SMC University
- Professor of Consumer Behavior & Market Research – Universidad del CEMA
- Professor of Consumer Behavior & Market Research – Universidad de Buenos Aires
- Professor of Marketing – Universidad Escuela Argentina de Negocios
- Professor of Entrepreneurship Marketing – Universidad Escuela Argentina de Negocios
- Professor of Market Research – Universidad Escuela Argentina de Negocios
Main Academic Interests
- Marketing
- Consumer Behavior
- Global Marketing
- Market Research
- Entrepreneurship
- E-marketing & strategic marketing
- Product & brand management
- Segmentación en la era de la globalización ¿cómo encontrar un nuevo segmento de mercado? – Temas de Management, UCEMA Academic Journal. July 2010.
- Mitos y verdades de las estrategias de marketing en las PyMEs – Temas de Management, UCEMA Academic Journal. Volume VIII de July 2009.
- Del marketing tradicional al marketing directo – Temas de Management, UCEMA Academic Journal, Volume VI de July 2008.