Professor Ivo Pezzuto
Associate Professor of Marketing, Sales Management and Consumer Behavior, Strategic Management, and Business Development Management – SMC University
Academic Credentials
- Doctor of Business Administration, SMCU
- Executive Development Program ISTUD
- Master of Business Administration, SDA Bocconi
- Master of Arts Economics and Management, SDA Bocconi
- Executive Development Program, SDA Bocconi & CFMT Milan
- Executive Development Program, Accenture
- B.S. New York University, Stern School of Business
Born in Italy and raised and educated in the U.S.A., Ivo Pezzuto holds the position of Associate Professor of Marketing, Consumer Behavior, Strategic Management, and Business Development at the Swiss Management Center as well as other top European Institutions. He is an experienced management consultant, advisor, coach, professor, speaker, and executive trainer and mentor specialized in Strategic Management, Business Planning, Corporate Governance and Risk Management, Strategic Marketing, Consumer Behavior, Business Development, Growth Strategies, Business and Corporate Strategies, Scenario and Economic Analyses. He is also a regular contributor with his articles and publications to international press agencies and business management and economic newspapers, magazines and journals.
Professor Pezzuto has a successful track record across a fifteen year corporate career in Europe in the positions of manager, senior manager, Vice President (Chief Risk Officer), and advisor for leading global banks, financial services institutions and multinational consulting for such firms as: ING Advisory, Citigroup, Diners Club, American Express, Accenture and Fidis (Fiat Group’s financial service holding). He is also an Advisor to Gerson Lehrman Group and Guidepoint Global Advisors of New York.
He is an internationally recognized expert of the 2008 Global Financial Crisis according to Josè J. Reyes e Robert Goehlert (2008) of Indiana University Bloomington, Thomas Bourke (2010) of the European University Institute, Jo-Ann Suchard (2009) of the Australian School of Business, University of New South Wales, Dr. Alan Kirman, Professor Emeritus at the Universite Paul Cezanne in Aix-en Provence, Director of Studies at the Ecole des Hautes Etudes en Sciences Sociales, (EHESS) and member of the Institut Universitaire de France, Dr. Simon H. Johnson (2010) Professor of Entrepreneurship at MIT Sloan School of Management and former Chief Economist of the International Monetary Fund, and Dr. Robert W. Kolb, Professor of Finance/Frank W. Considine Chair of Applied Ethics at the School of Business – Loyola University Chicago. He has been invited in 2009 by Professor Robert W. Kolb to contribute with one chapter (chapter 16th) , to his new book Lessons from the Financial Crisis: Causes, Consequences, and Our Economic Future (Robert W. Kolb Series), publisher: Wiley (June 8, 2010), among other internationally recognized scholars and industry experts, such as Dr Olivier Blanchard, Chair of the Economics Department and IMF Chief Economist.
Professor Pezzuto holds a BS degree from New York University Stern School of Business as well as an MA in Economics and Management and an MBA degree from SDA Bocconi School of Management. He has attended several Executive Development Seminars in Europe and in the U.S.A. on management consulting, marketing, strategy, credit risk management and general management topics, including the Executive Development Program at the Accenture Center for Professional Development. He has also undertaken Doctoral Research Work (DBA) at Swiss Management Center University.
Professor Pezzuto’s specialty is in Strategic Management, Marketing, Business Development Management courses to BA, MBA and Doctoral students as well as Executive Education. His interest include: Strategic Management, Corporate Governance, Business Development Management, e-Marketing, Marketing Metrics, Growth Strategies, Brand Management and Strategic Marketing, Business and Corporate Strategy, Conventional and Non-Conventional Marketing, Marketing Research Studies, Competitive Analysis, Business Model Audit and Value Creation, Business Intelligence, Business Planning, Consolidation Strategies, Business Development Strategies, Blue Ocean Strategies, Sustainable Management, and Internationalization Projects for SMEs).
Professor Pezzuto is a bilingual professor speaking both Italian and English fluently. He presently makes Milan his home where he lives with his family.
Academic Positions
- Associate Professor of Marketing, Sales Management and Consumer Behavior, Strategic Management, and Business Development Management, Swiss Management Center University, Zurich, Switzerland
- Adjunct Professor of Business Management and Economics and Professor of the Master Program in International Business (MIB), Università Cattolica del Sacro Cuore, Milan, Italy
- Senior Professor of Marketing, Strategic Management, and Economics & Financial Control, ISTUD Business School, Stresa, Italy
- Partner of Palo Alto School of Business and Management, Milan, Italy
- Senior Advisor, Gerson Lehrman Group, Inc., New York, USA
- Academic Member of the European Corporate Governance Institute (ECGI), Brussels, Belgium
Main Academic Interests
- Executive education
- E-marketing & strategic marketing
- Macro and micro-environmental analyses, industry analysis, and business development / consumer behavior
- Strategic management, business planning, corporate and business strategy, corporate governance
- Business Intelligence and marketing research
- Product & brand management
- Economic analysis, scenario analysis, risk management and financial reforms and regulation
- Pezzuto, Ivo (2010). Miraculous Financial Engineering or Legacy Assets? In Robert W. Kolb (Ed.), Lessons from the Financial Crisis (Chapter 16). John Wiley & Sons, Inc.,
- Pezzuto, Ivo (2012). Perspectiva de mais liquidez do BCE aguça tomada/risco nos mercados (Prospect of more ECB’s liquidity sharpens exit/market risk), Agência Estado, January 31, 2012
- Pezzuto, Ivo (2011). Recapitalização de bancos europeus trará venda de ativos pelo mundo (Recapitalization of European banks will lead to the sale of assets around the world), Agência Estado, December 4, 2011
- Pezzuto, Ivo (2011). BCE: Linha dura com a Itàlia, Draghi “seduziu” a Alemanha (ECB: hard line with Italy, Draghi “seduced” Germany), Agência Estado, November 11, 2011
- Pezzuto, Ivo (2011). Possível ajuda à Europa devolve papel central ao G-20 (Possible aid to Europe returns a central issue on G20), Agência Estado, November 2, 2011 (second link)
- Pezzuto, Ivo (2011). Cúpula deste domingo vai adiar uma solução para a crise (Summit this sunday will defer a solution for the crisis), Agência Estado, November 6, 2011
- Pezzuto, Ivo (2011). Bancos europeus precisarão de resgate como nos EUA, dizem analistas (European banks will need a bailout as in the U.S.A, analysts say), Agência Estado, September 22, 2011
- Pezzuto, Ivo (2011). Especial: a acidentada trajetória do BCE em tempos de crise (Special: the rugged path of the ECB in times of crisis) Agência Estado, April 10th , 2011
- Pezzuto, Ivo (2010). Exterior faz pausa para tomar fôlego antes de dados nos EUA (Exterior pause for breath before U.S. data) Agência Estado, September 14th , 2010
- Pezzuto, Ivo (2010). Taxação na Europa vai mexer com atividades dos bancos no exterior (Taxation in Europe progresses along with activities of the banks in the exterior) Agência Estado, July 6th , 2010
- Pezzuto, Ivo (2010). Embate entre Eua e Europa sobre estratégia Fiscal marcará G-20, (Shock between U.S.A. and Europe on fiscal strategy will Mark G-20), Broadcast – Agência Estado, June 25th, 2010
- Pezzuto, Ivo (2010). Taxação dos bancos também será tema relevante do G-20, (Taxation of banks will be also a relevant topic of the G-20), Broadcast – Agência Estado, June 25th, 2010
- Pezzuto, Ivo (2010). Aperto da Alemanha reflete movimento político contra especulação (Squeeze of Germany reflects political movement against speculation) May 19th, 2010
- Pezzuto, Ivo (2010) “Davos discute riscos e formato da economia pós-crise”, (Davos addresses issues related to risks and the post-crisis economy), Agência Estado, January 26th 2010
- Pezzuto, Ivo (2010) “The Miracle Still Goes On For Someone”, published on Baseline Scenario upon invitation of MIT Prof. Simon Johnson (Senior Fellow at the Peterson Institute for International Economics in Washington, D.C ., and former IMF Chief Economist and Director of its Research Department.), January 18th, 2010
- Pezzuto, Ivo (2009). “O Que Acontece Após o Fim”, (What happens after the end), AE Investimentos Magazine n°25, April issue, 2009
- Pezzuto, Ivo (2009). “Para especialistas, Brasil levará preocupação com protecionismo (G-20: For experts, Brazil will have concerns with protectionism)”, Agência Estado, March 12th, 2009
- Pezzuto, Ivo (2009). “Sob pressão, reunião do G-20 corre risco de desapontar expectativas” (Under pressure, the G-20 meeting is at risk of expectations disappointment”, Agência Estado, March 12th, 2009
- Pezzuto, Ivo (2009). “US Financial Bailouts – Act-II”,THE ANALYST magazine, University Publications – India, March issue 2009
- Pezzuto, Ivo (2008). Genesi della crisi dei mutui subprime negli USA e possibile evoluzione (Genesis of the US subprime mortgage loans crisis and possible evolution), reprint in italian of a short version of the working paper published by the Swiss Management Center University in 2008
- Pezzuto, Ivo (2008) . “Miraculous Financial Engineering or Toxic Finance? The Genesis of the U.S. Subprime Mortgage Loans Crisis and its Consequences on the Global Financial Markets and Real Economy” SMC Working Paper, ISSN 1662-761X (2008) available SSRN
- Pezzuto, Ivo (2008) . Rethinking the Sales and Marketing Strategy – ESE Newsletter, January 2008
- Pezzuto, Ivo, (2002) . Banking and CRM Banca Virtuale Europea