Professor Jorge Zubizarreta

Professor of Business Research – SMC University

professor-jorge-zubizarreta-300Born in Argentina, Jorge Zubizarreta holds the position of Professor of Business Research at the Swiss Management Center as well as other top Argentinean Institutions. Professionally, Professor Zubizarreta remains active as a Management Consultant within the marketing, new business development and innovation management industries.

Professor Zubizarreta has a successful track record across a fifteen year corporate career in Argentina. His professional career has grown in the marketing and business sales’ areas, at notable national and international companies such as Nestle, Unilever, McCain and others. A vast experience in the development of new businesses, and in the launching and market analyses of new products, characterizes his individual profile. Since the year 2005, he has been delivering a series of courses and seminars for the Argentinean Marketing Association, different Companies and Business Schools throughout Latin America.

Professor Zubizarreta holds a MBA degree from ESEADE School of Business. He has attended several executive development seminars in Argentina on management consulting, marketing, strategy. Professor Zubizarreta’s specialty is in Strategy, New Business Development and Innovation courses in Executive Education programs. His interest include: creativity, innovation, business development, new product management and strategy.

Professor Zubizarreta is a bilingual professor speaking both Spanish and English fluently. He presently makes Buenos Aires his home where he lives with his family.

Academic Positions

  • Professor of Business Research – SMC University
  • Senior Professor of Strategy, Innovation Management and Creativity – Argentinean marketing Association
  • Senior Professor of Innovation Management and Creativity – ESEADE School of Business

Main Academic Interests

  • Innovation & Creativity
  • Business development management
  • New Product Development