YOUR BEST VALUE DEGREE

Our online marketing degree will give you a significant step up the career ladder. The Accelerated Bachelor in Marketing Management will build your knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles. You will become a better marketer, strengthening your prospects and effectiveness.

As a competency-based online program, progress through your studies is determined by demonstrating your competence through carefully designed assessments and completion of a professional portfolio. As a student in this program, you will complete the courses listed below in order to graduate. These courses are required, though you may be able to clear some of these requirements through a course-by-course transcript analysis. Each course contains a study guide and recommended learning resources for you to use. Your assigned mentor will help guide you through the process. Graduates of this program may advance into SMC’s online MBA program.

PROGRAM DESIGN

The curriculum is a-la-carte. It’s portfolio of courses serves as the basis for establishing an individual academic plan, which is aligned with your previous academic credentials and professional experience. You will receive credits in all the fields where you can prove evident formalized knowledge, skill, and competence. In fields with related business experience, you will pursue the final exams only. The remaining courses will be pursued as normal.

COURSE OUTLINE

This course examines the different skills needed to be an effective marketing person. It explores the processes of analyzing the market, applying the 4 Ps, the specifics of marketing products and services and the differences in selling them, focusing on the contemporary marketing trends.
This course provides students with the required skills to produce clear written communication which is concise and persuasive and which helps enhance the competitive advantage of the company. Topics include reports, proposals, tenders and letters, commercial correspondence and effective reports. Furthermore, the course examines the seven aspects of a dynamic presentation, shows methods of structuring, visualizing and delivering the message. The class will help you improve your confidence and will examine the theoretical and practical concepts and problems of public speaking. All presentations will be videotaped and handed out to you for analysis.
A study of the different legal systems, with an emphasis on the law’s relationship to business. Special emphasis will be placed on the legal environment of business, torts and crimes in the business environment, principles of contract law, analysis of the international systems and the optimization of legal practice for the different issues of business. The second part focuses on contracts and bills of sale, contracts of sale, powers of attorney, resolutions, wills, employment contracts, partnership agreements and the legal forms of business entities and investment vehicles.
The global environment of today and the increased cultural diversity in business require culturally-aware managers in both domestic and international markets. This course enhances the communication skills which may be utilized to improve business relations within an intercultural context, focusing on cultural and cross-cultural management.
In this course, we emphasize the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix. Brands exist in the minds of customers not only through their experience of a product or service, but also because of the long-term effects of communication. Communication is, of course, essential in any relationship. Building and managing relationships with consumers and customers has a direct bearing on marketing communications. Marketing communications helps define an organization’s relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customers’ preferences.
Advertising involves all phases of the industry, from art direction to media planning and buying. The training prepares you for careers ranging from working in an agency to heading a corporate ad office. In this course you get a taste of writing and designing ads, conducting market research and designing campaigns. You will sharpen your creative skills, learn the inner workings of the industry and gain the academic background needed for success.
The need for effective public relations in both the private and public sectors is growing rapidly. This course teaches you how to apply the principles of public relations in a strategic way and be seen as a valuable asset to many kinds of organization. Furthermore, it reviews public relations and its use in agencies and organizations today, and provides you with a theoretical background which you can apply to your work as a public relations practitioner. Included is a preliminary review of communication planning, crisis communication and issues management.
Discusses the topics of supply and demand; consumer theory, perfect competition, market structures, factor markets and market failure. These will be applied in practice with cases in subsidies, control, protectionism, pollution, welfare programs. You will understand and participate in contemporary policy debates concerning the roles of the government and the market and will create applied economic analysis. Furthermore, the macroeconomic dimension concentrates on building a solid base of the different economic theories and their development and evaluation against empirical evidence. The course will examine supply/demand, aggregate demand, market equilibrium, GDP, national savings and various other key macroeconomic topics.
Explores into depth the issues and concepts of a successful financial management of a firm. Topics include capital budgeting, NPV, IRR, Profitability Index, Net Working Capital management in cash management, credit policies, receivables management, inventory.
Examines the sales management process of the company, as well as the different methods of sales that can be applied in business. The course will review planning, staffing, training, directing and controlling the sales team, and will develop the skills of the you in sales.
Discusses the basic concepts of managing, delegating, analysis, decision making, job design, human resource management, communication planning and controlling in an organization. We thus explore not only the management process, but the different approaches to it and the external factors influencing it. Furthermore, the course explores the different structures that optimize management of firms and discusses the various sides of a business organization, namely marketing, accounting, finance, human resources, and information systems. We discuss how to combine conflicting interests in a company to achieve organizational goals. You will also be able to assess the best form of business organization and its structure in each environment.
When working on a startup, many companies are fixated on producing a stellar product and a business/revenue model that attracts funding, but forget that setting up a brand to convey these two primary focuses could determine the future roadmap of the company’s success. Instead, a brand-centric business strategy should be forged in order to set the foundations of your company’s brand and business simultaneously even if the startup is only at a minimally viable product. This course will teach you how brand considerations can be linked closely to a business and/or product strategy in order to provide a holistic foundation for long term success.
This course deals with the contemporary issues of improving organizational and individual effectiveness, globalization, organizational culture, leadership, introducing and managing change, the use of teams/groups, changes in technology, organizational restructuring, changed employment relationships, and the diversity of the workforce. The course examines both the social and economic roles of the company and studies individual and group behavior within these institutions.
This course provides a complete overview of all aspects of digital marketing and how to integrate and use them to achieve business objectives. It is designed to cover the complete marketing mix and be relevant across multiple roles and disciplines, whether client side or agency. You will understand the scope of digital marketing and how it integrates with overall business and marketing strategy, how to assess various digital channels and understand which are most suitable to an idea or solution, and understand the fundamentals of a digital marketing campaign, and be able to apply it to achieve your business objectives.
The course provides the foundation for understanding information systems and examines its role, functions and strategies in today’s business environment. It will cover the principles and concepts of IS, the motivation for using IS in business, the technologies applied and their applications, and the reciprocal relationship between the organization and information technology.

APPLICATION PROCESS

PROGRAM COST

As a student at SMC University you do not need to worry about student debt. We are here to help you do the math and figure out the best payment plan aligned with your situation.

For more details please contact the administration at administration@swissmc.ch or +41 (0)41 500 16 22

The tuition is payable quarterly and amounts to €225 per quarter for the duration of 15 months. (Total tution: 5 x €225 = €1,125)

The tuition can be settled via online payment or by bank transfer.

Alternatively you may also choose to settle the entire tuition in a single payment of €990 (no further costs apply).

The tuition can be settled via online payment or by bank transfer.

PROGRAM INTAKE

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We are located at Vorstadt 26a, 6300 Zug, Switzerland.
You can also call us on +41 (0)41 500 16 22.